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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Sports direct
BREAKING
Media
Time to read: min
Sports Direct calls ASA 'out of touch' over ad ban
September 4, 2026
Spotlight Sport Group
BREAKING
Sports betting
Time to read: min
Spotlight enters FTP arena with Engage Games
September 4, 2026
Chris Duncan AL
BREAKING
Media
Time to read: min
Chris Duncan: 'Innovate with empathy for users'
September 3, 2026
John lewis signage
BREAKING
Retail
Time to read: min
John Lewis to create content for AI agents amid 'difficult' economic conditions
September 3, 2026
Pepsi ad
BREAKING
Media
Time to read: min
PepsiCo switches $1.7bn global media account from Omnicom to Publicis
September 3, 2026
Golf club close up
BREAKING
Media
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Good Good chief executive and president exits following ad backlash
September 3, 2026
google offices
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Latest stories
Time to read: min
Google avoids adtech breakup in new ruling
September 3, 2026
BREAKING
Tech
Time to read: min
TikTok shop introduces new Promotion Performance Score
September 2, 2026
BREAKING
Gambling
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Netherlands warns of advertising imbalance in new gambling laws
September 2, 2026
DraftKings ad
BREAKING
Campaigns
Time to read: min
DraftKings releases new 'Spin Your Way' campaign
September 2, 2026
Conar approves new gambling ad rules
BREAKING
Sports betting
Time to read: min
Brazilian regulator approves new rules for betting advertising 
September 2, 2026
Deal desk; heart united, omnicom, premier league
BREAKING
Deal desk
Time to read: min
Deal desk: Publicis partners with the Premier League as Omnicom finally launches Hearts United
September 1, 2026
Google analytics page
BREAKING
Tech
Time to read: min
Google can overwrite your product name in shopping ads, expert warns
September 1, 2026
Amazon Ads legal procedure
BREAKING
Tech
Time to read: min
Amazon stole $20bn from advertisers through manipulated ad auctions, lawsuit alleges
September 1, 2026
Talent watch
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Talent watch
Time to read: min
Talent watch: Dentu’s chief marketing officer exits
August 28, 2026
GOOGLE VS EU
BREAKING
Tech
Time to read: min
Google to stop demoting EU publisher sites with sponsored content
August 28, 2026
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