Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Region
Time to read: min
Cannes Lions day 2: Google adds new tools to YouTube as TikTok expands
June 24, 2026
BREAKING
Media
Time to read: min
Channel 4 builds its adtech capabilities with five new partnerships
June 23, 2026
BREAKING
Videos and podcast
Time to read: min
Cannes Lions 2026: Can you truly measure what drives a sale?
June 23, 2026
BREAKING
Deal desk
Time to read: min
Deal Desk: Fox to buy Roku streaming platform with $22bn bid
June 23, 2026
BREAKING
Gambling
Time to read: min
Meta sued over illegal gambling ads featuring Ronaldo, Virgil Van Dijk
June 23, 2026
BREAKING
Media
Time to read: min
Cannes Lions day 1: Uber arrives on the Palais as Reddit answers to AI
June 23, 2026
BREAKING
Gambling
Time to read: min
Sponsored casino removed from Irish Sun paper after offshore criticism
June 22, 2026
BREAKING
Retail
Time to read: min
Wowcher apologises for crocodile attack email
June 22, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Publicis London appoints new chief strategy officer
June 19, 2026
BREAKING
Tech
Time to read: min
Meta asks congress for legal immunity from child safety lawsuits
June 19, 2026
BREAKING
Tech
Time to read: min
CMA adds new mandates on Google to ensure 'fairer' rankings in search
June 18, 2026
BREAKING
Campaigns
Time to read: min
Short and sweet – Guinness’ 2026 World Cup Campaign
June 17, 2026
BREAKING
Tech
Time to read: min
Using LLMS.txt files for AI search is pointless, Google says
June 16, 2026
BREAKING
Media
Time to read: min
Fox will not be punished by FIFA for breaking ad rules in World Cup match
June 16, 2026
BREAKING
Tech
Time to read: min
Anthropic faces legal action over false advertising claims
June 16, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Anders Mortensen exits The Trade Desk
June 15, 2026