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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Marketing attribution
BREAKING
Tech
Time to read: min
Marketers are withholding investments because of inadequate measurement
August 26, 2026
impact.com report
BREAKING
E-commerce
Time to read: min
Brands investing in partnerships rises despite shoppers buying less, impact.com finds
August 25, 2026
a,azon, bitget wallet, affinity
BREAKING
Tech briefing
Time to read: min
Tech briefing: Affinity, Amazon, Bitget wallet, and Dignus
August 25, 2026
google, criteo, chatgpt logos
BREAKING
Deal desk
Time to read: min
Deal desk: Google signs deal with Marvell as Criteo expands ChatGPT partnership
August 24, 2026
Meta ad home page
BREAKING
Tech
Time to read: min
Meta may remove brand control over ad placement on its apps
August 24, 2026
BREAKING
Tech
Time to read: min
Claude is chasing down ChatGPT for AI assistant top spot
August 24, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Half a dozen people at OpenAI resign
August 21, 2026
BREAKING
Retail
Time to read: min
Boohoo fined for deceptive discount offers
August 21, 2026
BREAKING
Tech
Time to read: min
Google expands one-click experiments in AI Max
August 21, 2026
ShopMy logo
BREAKING
Retail
Time to read: min
ShopMy allegedly instructed brands to cancel other affiliate commissions
August 21, 2026
Google Ads homepage
BREAKING
Tech
Time to read: min
Google's bidding strategy changes could make PPC ads less efficient
August 20, 2026
BREAKING
Tech
Time to read: min
Microsoft rolls out AI Max globally
August 20, 2026
BREAKING
Tech
Time to read: min
Meta’s $200bn social media addiction trial begins – what we know so far
August 20, 2026
BREAKING
Tech
Time to read: min
Less than 25% of marketers confident AI is making right campaign decision, report finds
August 19, 2026
BREAKING
Campaigns
Time to read: min
'The World Will Wait' – Coca-Cola’s latest ad brings people together
August 19, 2026
BREAKING
Tech
Time to read: min
Publicis-LiveRamp acquisition: Shareholders approve deal but reject executive pay package
August 19, 2026
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