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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Tech
Time to read: min
Amazon Ads launches a unified AI platform for advertisers
October 5, 2026
Affiliate Leaders Summit
BREAKING
Events
Time to read: min
Affiliate Leaders Summit 2026: Here’s what we learnt
October 2, 2026
esports gaming
BREAKING
Magazine
Time to read: min
Esports: The untapped potential for advertisers
October 1, 2026
Flying fish promotion
BREAKING
Campaigns
Time to read: min
Flying Fish opens up Dracula’s castle for its latest campaign
September 30, 2026
YouTube, AppsFlyer, Amazon
BREAKING
Tech briefing
Time to read: min
Tech briefing: Appsflyer builds for AEO while YouTube launches AI creator tools
September 29, 2026
Capitol Hill building
BREAKING
Media
Time to read: min
AI is changing political ads in the US, but can regulation keep up?
September 29, 2026
Influencer
BREAKING
Tech
Time to read: min
Nearly all brands are scaling up their influencer marketing, new research reveals
September 28, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Dilanti Media appoints Daniel Prado as CEO
September 25, 2026
Digital ads homepage
BREAKING
Media
Time to read: min
Digital ad sector could boost UK economy by £250bn and create 1.2 million jobs by 2035
September 25, 2026
BREAKING
Sport
Time to read: min
Rohini Sardana: Cricket is missing the affiliate and marketing partners
September 25, 2026
BREAKING
Tech
Time to read: min
OpenAI invests in influencer army to prove ChatGPT is 'cool'
September 24, 2026
bulgaria flag with pocker chips and justice gavel
BREAKING
Gambling
Time to read: min
Bulgaria's proposed ban on all gambling advertising could kill affiliate industry
September 24, 2026
Sky Vegas Primetime play - Kaya
BREAKING
Campaigns
Time to read: min
'Primetime Play' – Kaya Scodelario is the face of Sky Vegas' new campaign
September 23, 2026
google search with lady justice
BREAKING
Tech
Time to read: min
CMA could force Google to give users choice on search and AI platforms
September 23, 2026
meta logo with lady justice
BREAKING
Tech
Time to read: min
Meta pressures US court to quash scam ads lawsuit
September 23, 2026
SBC Sumit super stage
BREAKING
Press releases
Time to read: min
Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC Summit 2026 super stage
September 23, 2026
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