Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Media
Time to read: min
New alliance between media giants form new European Media Marketplace
July 8, 2026
BREAKING
Tech briefing
Time to read: min
Tech briefing: Meta, Google, Awin, and Taboola
July 8, 2026
BREAKING
Media
Time to read: min
BBC Studios starts new ad architecture, Affinity network
July 8, 2026
BREAKING
Campaigns
Time to read: min
Backyard Legends – Adidas’ nostalgia filled, star studded FIFA campaign
July 8, 2026
BREAKING
Tech
Time to read: min
Google must pay Klarna owned fintech £1bn for search abuses
July 6, 2026
BREAKING
Deal desk
Time to read: min
Deal Desk: Miroma Group acquires Ad Results Media
July 6, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: TikTok announces major redundancies as it bets on AI content moderation
July 3, 2026
BREAKING
Tech
Time to read: min
1 in 6 influencers are AI-generated, ICPEN study finds
July 3, 2026
BREAKING
Interviews
Time to read: min
'Authenticity is paramount': How FTD Digital is adapting to the modern marketing era
July 3, 2026
BREAKING
E-commerce
Time to read: min
Retailers have a two-year window to protect ad margins from AI
July 2, 2026
BREAKING
Partner content
Time to read: min
Clever Advertising takes a strategic stake in iGaming Nuts to grow in Poland
July 2, 2026
BREAKING
Tech
Time to read: min
CMA looks to break up Apple and Google ‘effective duopoly’ on mobile app stores
July 2, 2026
BREAKING
Tech
Time to read: min
Meta faces another loss in ongoing social media addiction trials
July 1, 2026
BREAKING
Gambling
Time to read: min
Mr Vegas ads deemed 'irresponsible' by ASA
July 1, 2026
BREAKING
Tech
Time to read: min
Quantum acquires digital rewards firms Cashback and JoinCustard
June 30, 2026
BREAKING
Tech
Time to read: min
Google campaigns for change to AI copyright law
June 30, 2026