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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Amazon prime logo
BREAKING
Media
Time to read: min
Australian watchdog to sue Amazon Prime for introducing subscription ads
June 30, 2026
Irish Rugby Lineout
BREAKING
Media
Time to read: min
ITV ditches infamous in-game rugby ads after failing to sell slots
June 30, 2026
BREAKING
Deal desk
Time to read: min
Deal Desk: Comcast reaches deal to buy ITV
June 29, 2026
Social media icons with statue of liberty
BREAKING
Tech
Time to read: min
Australia doubles fine for social media platforms as resistance to ban spreads worldwide
June 29, 2026
Content creator receiving likes
BREAKING
Media
Time to read: min
Platform engagement data points marketers in the ‘wrong direction’ two-thirds of the time
June 29, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: McCann global chair exits
June 26, 2026
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Videos and podcast
Time to read: min
Cannes Lions: What’s your metric obsession?
June 26, 2026
BREAKING
Campaigns
Time to read: min
'Made in Scotland' – Irn-Bru’s 2026 World Cup campaign
June 26, 2026
BREAKING
Tech
Time to read: min
Millions of children’s TikTok and YouTube accounts deactivated in Indonesia
June 26, 2026
Yonit
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Interviews
Time to read: min
'The industry is changing': Why affiliates must adapt to the new landscape
June 26, 2026
Cannes Lions setup
BREAKING
Tech
Time to read: min
Cannes Lions day 3: Adobe accelerates agentic AI adoption
June 25, 2026
Google analytics page
BREAKING
Tech
Time to read: min
Google releases latest spam update
June 25, 2026
Left to right: Tom Washington, Ruth Hooper, Amie Owen
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Videos and podcast
Time to read: min
Cannes Lions: How are marketers navigating the social media bans?
June 25, 2026
Left to right: Bishop, McDevitt, McCombe, Binet.
BREAKING
Videos and podcast
Time to read: min
Cannes Lions: Are you being honest about your attribution models?
June 24, 2026
BREAKING
Media
Time to read: min
Universal Ads launched by Comcast across the UK for ITV, Sky, and Channel 4
June 24, 2026
Google lady justice
BREAKING
Tech
Time to read: min
Google settles YouTube social media harm lawsuit
June 24, 2026
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